The name Flux comes from the idea of being in motion — staying adaptable and always evolving.
The brand is built around the tagline “Fuel Your Flow”, which ties together the full product system: everything you need for your energy, recovery, and daily balance.
The brand is built around the tagline “Fuel Your Flow”, which ties together the full product system: everything you need for your energy, recovery, and daily balance.
Each product connects to a different part of that flow:
•Build – Whey Protein (clean strength + recovery)
•Charge – Pre-Workout (focus + energy)
•Recover – EAA + Hydration (replenishment + hydration)
•Strength – Creatine (performance + consistency)
•Fuel – Protein Bars (on-the-go energy)
This system helped me design a cohesive but flexible identity. Every product line has its own personality and color story, but they all feel like part of the same brand family.
My goal was to give Flux a clean, premium, and minimal look that could appeal to both men and women, and something that feels at home on a gym shelf or a kitchen counter.
I focused on:
•Consistent, cohesive &confident typography that enforced the brands identity
•Balanced layouts with a clear hierarchy
•A modern color palette with distinct and fun flavor profiles
•Soft gradients for a wellness tough and natural textures and illustrations for a bit of modern pop
I wanted the designs to feel strong, but not aggressive, but a more refined take on what a supplement brand can be.
I also took some time creating images from the new Nano Banana AI image creator. I was able to come up with some cool images and was impressed by the quality of some. However, I believe it is still best used as a tool to expand upon concepts, and not yet one to rely on solely for professional use. I have generated the three stacked images on the left side above this text, prompting the AI bot to merge the images of my products into gym settings. I also used the bot more to create lifestyle images shown through the video above. The software does a good job of being able to merge pre-existing images and concepts into one image. I would further use this process for generating mockups of the already designed product, like I did in some of these images.